Evergreen Beauty College // Renton, WA

Feb 2023 - April 2024

• Attended every school and community event including:

  • Renton Library Day once a month - free haircuts for displaced and homeless members of our community

  • Back to School - free haircuts for children, kindergarten to 12th grade

  • Santa Comes to Visit - free haircuts for children and a picture with Santa

  • Graduation Day at Women’s Shelters - free hair cuts once every 3 months for women and their children inside of local women’s shelters, and free styling on their graduation day from the shelter

• Represented the college while giving tours of the campus to future students and their families

• Met with the Ambassador team outside of regular school hours twice a month to create event calendar for the upcoming month

• Receptioned at the front desk on days I didn’t have clients

• Sorted and stocked inventory upon receiving new products for the Salon and Spa on campus

• Supported Cosmetology and Esthetician students throughout their college journey

• Took clients for students that were absent

• Assisted with Phase 1 cosmetology newbies in their studies and mannequin work

Trupanion // Seattle, WA

Jan 2022 - Sep 2022

• Managed company’s veterinarian social media pages including LinkedIn, Facebook, Twitter, and Instagram.

• Supported development of original copy for social media platforms, website content, digital and print promotional materials, brochures, and email.

• Conducted market research, review past performance, and monitor metrics via Google Analytics, Promoboxx, and Facebook to develop content and design, increasing number of clicks for push and email, active users for Promoboxx.

• Assisted in the coordination of 37 conferences across North America

• Collaborated with graphic design team to develop monthly social media content and medical brochures for veterinarians across North America.

• Leveraged Promoboxx to deliver digital and print content on a monthly basis.

• Worked with legal, regulatory, media, and website team to ensure all marketing initiatives are compliant with regulatory standards.

TitleMax // Savannah, GA

Sept 2020 - Dec 2021

• Manage company's three branded websites, including store maps, company reviews, and web content using WordPress and Beaver Builder to ensure brand consistency and visibility.

• Create and modify email, app push text, and print marketing campaign templates to support marketing efforts for over 1,200 locations nationwide for a company with three title lending entities, TitleMax, TitleBucks, and InstaLoan.

• Promote company’s products and services across social media platforms (Facebook, Instagram, and Twitter) and other digital channels, including Consumer Affairs, Google, and Yelp.

• Conduct market research, review past performance, and monitor metrics via Google Analytics, BirdEye, and CleverTap to develop content and design, increasing number of clicks for push and email, active users for mobile app, and sales.

• Collaborate with graphic designer to develop graphic image content for marketing pamphlets, store banners, and products.

• Leverage CleverTap (omnichannel customer engagement and user retention platform) to send campaigns across target audiences.

• Use SEO strategies within web pages and articles to increase keywords and improve user experience, resulting in a 36% website increase and a 6% increase in online loans.

• Work with legal, regulatory, media, and website team to ensure all marketing initiatives are compliant with regulatory standards.

TitleMax // Savannah, GA

Aug 2019 - Sept 2020

• Managed marketing initiatives for over 1,200 stores to ensure consistency with branding guidelines across interior and exterior store aspects, including wall posters, standing signs, banners, product promotion cards, pamphlets, and desk mats.

• Supported development of original copy for social media platforms, website content, direct mail and print advertisements.

• Worked with store staff members to coordinate 50+ events per week and increase presence within community, including events related to Hispanic Heritage month to create strong customer relationships within Hispanic community.

• Served as marketing liaison with all stores, providing strategic recommendations to increase customer engagement and sales.

• Coordinated quarterly conference calls with district and regional managers to discuss new B2B opportunities, training, and strategies.

• Leveraged Salesforce to keep track of lead generation activities.

• Created new digital marketing supply ordering process, decreasing total marketing support requests from 200 to 80 per week.

• Created new B2B strategy to increase local partnerships, increasing sales by 80% in first quarter and 73% during second quarter.

• Grew store event participation within field by 110% in first quarter of hiring by establishing strong internal communications.

• Assisted in opening 57 new stores across five states in eight months, providing all marketing materials, establishing marketing processes, and setting up website pages.

JCB // Savannah, GA

Dec 2017 - Aug 2019

• Performed market research to inform marketing strategy for 70 privately owned dealerships in Canada and Eastern US, overseeing a $1.2M marketing co-op budget, attending tradeshows and marketing events and executing online and print campaigns.

• Drove marketing efforts to target machine operators in construction, landscape, agriculture, and rental applications.

• Designed marketing collateral for dealers, including digital and print ads, marketing banners, Instagram posts, logos, and billboard

ads.

• Developed and executed dealer-specific marketing campaigns across Facebook, Instagram, Eventbrite, and JCB mobile app.

• Rewrote marketing guidelines based on best practices and new industry trends.

Additional Roles include:

• Store Manager at Abercrombie & Fitch

• Gym Manager at Anytime Fitness

• Waitress at Olive Garden

• Assistant Coach at Girls on the Run International.